Building the Most Trusted Social Media Agency for Top Brands' Previous TV Media Spend.

Building the Most Trusted Social Media Agency for Top Brands' Previous TV Media Spend

Positive Capital is proud to have acted as the sole financial advisor to TubeReach, the leading French YouTube-specialist social media agency, on its acquisition by StorySuccess, a MobSuccess group entity.

With this acquisition, StorySuccess is expanding its services to offer brand content creation for all of the major social media platforms: Instagram, Facebook, TikTok, and YouTube.

OUR CLIENT

TubeReach empowers top brands to ensure a positive return on their marketing investment on YouTube, the second-largest social media platform after Facebook. Leveraging Youtube's power is a significant pain point as it involves search engine engineering, specific video content creation, and specific media buying. TubeReach's proven data-driven audience growth methodology makes certain top brands reach their marketing objectives on YouTube.

TubeReach was founded in 2015 by Fabrice Courdesses & Yannick Wittenauer and has been run by its top managers since 2020. Since then, they have built a solid and recurring customer base among Tier One French brands and have positioned TubeReach as a video specialist social media agency by adding TikTok.

DEAL RATIONALE

StorySuccess, a MobSuccess group entity, is an integrated social media agency specializing in brand content on Facebook and Instagram with an in-house video studio.

With this acquisition, StorySuccess is expanding its services to offer brand content creation for all of the major social media platforms: Instagram, Facebook, TikTok, and YouTube. Furthermore, TubeReach helps StorySuccess achieve several strategic goals:

• TubeReach's video specialist positioning allows StorySuccess to grow significantly its in-house video production.

• TubeReach and StorySuccess serve the same customer persona, but their customers are different enough to create short-term cross-selling opportunities.

• TubeReach's inbound marketing engine naturally fits StorySuccess, presenting a solid revenue growth opportunity.

• TubeReach's marketing team will provide marketing support to the MobSuccess Group, which is a compelling talent acquisition opportunity.