Tubereach
Building the Most Trusted Social Media Agency for Top Brands with Previous TV Media Spend.
TUBEREACH ACQUIRED BY MOBSUCCESS GROUP
Building the Most Trusted Social Media Agency for Top Brands' Former TV Advertising Budgets.
Positive Capital is proud to have acted as the sole financial advisor to TubeReach, a leading French social media agency specializing in YouTube, for its acquisition by StorySuccess, part of the MobSuccess Group.
With this acquisition, StorySuccess is expanding its offerings to include brand content creation across major platforms: Instagram, Facebook, TikTok, and YouTube.
OUR CLIENT
TubeReach enables top brands to achieve a positive return on their YouTube marketing investments, the second-largest social platform after Facebook. Leveraging YouTube’s power presents challenges, requiring search engine expertise, specialized video content, and targeted media buying. TubeReach’s data-driven approach ensures that top brands reach their YouTube marketing goals.
Founded in 2015 by Fabrice Courdesses & Yannick Wittenauer, and managed by senior leaders since 2020, TubeReach has built a solid, recurring client base of major French brands, adding TikTok to solidify its position as a video-focused social media agency.
DEAL RATIONALE
StorySuccess, part of the MobSuccess Group, is an integrated social media agency specializing in brand content for Facebook and Instagram, with an in-house video studio. With this acquisition, StorySuccess expands its offerings across all major platforms: Instagram, Facebook, TikTok, and YouTube.
TubeReach helps StorySuccess achieve key strategic goals: expanding in-house video production, creating cross-selling opportunities, leveraging TubeReach’s inbound marketing for revenue growth, and enhancing the MobSuccess Group’s talent pool with TubeReach’s marketing team.